Introduction
Overview
Site Performance provides real-time insights into how potential clients discover mental health practices through online search. By understanding these metrics, practitioners can make informed decisions about content strategy and improve online visibility.
Why Search Performance Matters for Mental Health Practices
In today's digital landscape, 77% of potential therapy clients begin their search online. Site Performance helps mental health professionals understand:
- Discovery patterns: How people find practices when searching for mental health support
- Content effectiveness: Which pages successfully attract and engage potential clients
- Market positioning: Practice visibility compared to others in the area
- Client journey: The path from search query to consultation booking
Core Concepts
The Search Journey
When someone searches for mental health support, practices can appear at different stages:
- Awareness stage: "symptoms of anxiety disorder"
- Consideration stage: "therapy for anxiety near me"
- Decision stage: "Dr. Smith therapist reviews"
Site Performance tracks visibility across all these stages.
Key Performance Indicators
Total Clicks
Each click represents a person actively choosing a practice from search results. This is the most direct measure of search-driven interest.
What it means for mental health practices:
- 10 clicks = 10 potential clients learned about the services
- Consistent clicks indicate steady interest in the practice
- Click patterns reveal when people most actively seek therapy
Total Impressions
How often a practice appears in search results, regardless of clicks. This measures overall search presence.
Understanding impression value:
- High impressions = strong visibility in the market
- Impressions without clicks suggest optimization opportunities
- Impression trends show visibility changes over time
Average CTR (Click-Through Rate)
The percentage of searchers who click the link after seeing it.
CTR Benchmarks for Mental Health:
- 1-2%: Below average, needs optimization
- 2-5%: Healthy range for therapy practices
- 5%+: Excellent performance, compelling listings
Average Position
Typical ranking in search results (1 = first result).
Position Impact:
- Positions 1-3: 60% of all clicks
- Positions 4-10: 30% of clicks
- Beyond position 10: Less than 10% of clicks
Initial Setup & Access
Accessing Site Performance
- Navigate to Site Performance in the KopplaHQ dashboard
- Website data automatically syncs after verification
- Initial data appears within 24-48 hours
- Full historical data loads within 3-5 days
Understanding Data Freshness
- Real-time data: Not available (industry standard 48-hour delay)
- Latest data: Typically 2-3 days behind current date
- Historical data: Up to 90 days of past performance
- Update frequency: Daily automatic updates
First Review Checklist
When first accessing Site Performance:
- Check connection status: Ensure green "Site Performance data ready" indicator
- Select 28-day view: Start with a monthly overview
- Note baselines: Document starting clicks, impressions, and CTR
- Identify top pages: Find the highest-performing content
- Review search terms: Understand how clients find practices
Quick Wins to Look For
In the first Site Performance review, identify:
High-Impact Pages
Pages with high impressions but low CTR are immediate optimization opportunities. Small improvements here can significantly increase traffic.
Valuable Keywords
Search terms that include:
- Location + specialty ("anxiety therapist Boston")
- Insurance terms ("therapist accepts BCBS")
- Specific techniques ("EMDR therapy near me")
Content Gaps
Missing pages for services offered but not ranking for:
- Specialties without dedicated pages
- Common client questions without answers
- Location pages for areas served
Next Steps
After familiarizing with Site Performance:
- Set up weekly monitoring: Add a recurring calendar reminder
- Export baseline data: Save starting metrics
- Identify three focus areas: Pick specific pages or keywords to improve
- Create the first report: Document insights for team discussion
