Introduction
Overview
Site Performance provides real-time insights into how potential clients discover your practice through online search. By understanding these metrics, you can make informed decisions about your content strategy and improve your practice's online visibility.
Why Search Performance Matters for Mental Health Practices
In today's digital landscape, 77% of potential therapy clients begin their search online. Site Performance helps you understand:
- Discovery patterns: How people find your practice when searching for mental health support
- Content effectiveness: Which pages successfully attract and engage potential clients
- Market positioning: Your visibility compared to other practices in your area
- Client journey: The path from search query to consultation booking
Core Concepts
The Search Journey
When someone searches for mental health support, your practice can appear at different stages:
- Awareness stage: "symptoms of anxiety disorder"
- Consideration stage: "therapy for anxiety near me"
- Decision stage: "Dr. Smith therapist reviews"
Site Performance tracks your visibility across all these stages.
Key Performance Indicators
Total Clicks
Each click represents a person actively choosing your practice from search results. This is your most direct measure of search-driven interest.
What it means for your practice:
- 10 clicks = 10 potential clients learned about your services
- Consistent clicks indicate steady interest in your practice
- Click patterns reveal when people most actively seek therapy
Total Impressions
How often your practice appears in search results, regardless of clicks. This measures your overall search presence.
Understanding impression value:
- High impressions = strong visibility in your market
- Impressions without clicks suggest optimization opportunities
- Impression trends show visibility changes over time
Average CTR (Click-Through Rate)
The percentage of searchers who click your link after seeing it.
CTR Benchmarks for Mental Health:
- 1-2%: Below average, needs optimization
- 2-5%: Healthy range for therapy practices
- 5%+: Excellent performance, compelling listings
Average Position
Your typical ranking in search results (1 = first result).
Position Impact:
- Positions 1-3: 60% of all clicks
- Positions 4-10: 30% of clicks
- Beyond position 10: Less than 10% of clicks
Initial Setup & Access
Accessing Site Performance
- Navigate to Site Performance in your KopplaHQ dashboard
- Your website data automatically syncs after verification
- Initial data appears within 24-48 hours
- Full historical data loads within 3-5 days
Understanding Data Freshness
- Real-time data: Not available (industry standard 48-hour delay)
- Latest data: Typically 2-3 days behind current date
- Historical data: Up to 16 months of past performance
- Update frequency: Daily automatic updates
Your First Review
When first accessing Site Performance:
- Check connection status: Ensure green "Site Performance data ready" indicator
- Select 28-day view: Start with a monthly overview
- Note your baselines: Document starting clicks, impressions, and CTR
- Identify top pages: Find your highest-performing content
- Review search terms: Understand how clients find you
Quick Wins to Look For
In your first Site Performance review, identify:
High-Impact Pages
Pages with high impressions but low CTR are immediate optimization opportunities. Small improvements here can significantly increase traffic.
Valuable Keywords
Search terms that include:
- Your location + specialty ("anxiety therapist Boston")
- Insurance terms ("therapist accepts BCBS")
- Specific techniques ("EMDR therapy near me")
Content Gaps
Missing pages for services you offer but don't rank for:
- Specialties without dedicated pages
- Common client questions without answers
- Location pages for areas you serve
Next Steps
After familiarizing yourself with Site Performance:
- Set up weekly monitoring: Add a recurring calendar reminder
- Export baseline data: Save your starting metrics
- Identify three focus areas: Pick specific pages or keywords to improve
- Create your first report: Document insights for team discussion
